You cannot simply look at the European Union from a distance and hope for the best.

The European Union is the biggest, most sophisticated mature market in the world. For you, it is a big potential for business. It is also complex and highly regulated. You may already have a foot on European soil, but you want to do more and better.

You need to improve your familiarity with your target. Who does what in Europe? Where can you find expertise on the legal environment or on technical issues that may be important for your business? How do you approach European actors and avoid mistakes? Are there specificities – political, legal, cultural – that you need to be aware of?

You can ask for a tailor-made seminar at your headquarters, wherever in the world you are. You can turn part of it into an away-day. Or a group of colleagues can travel to Brussels and gain first-hand situational awareness of your target. If useful, we will find together the specialised advice and the support you need. It may turn out to be one of your best investments.